Prime Works Group (hereinafter referred to as “PWG”) is a global leader in office design and furniture solutions. Since its inception in 2012, PWG has been committed to selecting premium office and commercial furniture brands from around the world to deliver integrated space solutions, which range from the application of the Internet and big data analysis in maximizing office utilization, to furniture, lights, accessories and soft furnishings, to air quality improvement in offices and even investments in works of art. PWG strives to empower businesses worldwide with diversified, ultimate office and life experiences that meet the requirements of the Z generation for constant change and improvement in the office environment.  

 

On the occasion of Design Shanghai 2021, which is scheduled to take place at the Shanghai World Expo Exhibition & Convention Center from June 3 to 6, PWG will team up with top international brands to create a “Chic Space For Z Generation”.  

Royana Group is a well-known bespoke furniture and space design brand that has design, R & D and manufacturing facilities in Germany, Switzerland and Italy.

Royana creates aesthetic works that represent a rich legacy of exquisite German craftsmanship, an integration with the romance and modernity of Italian systems furniture and the adoption of European proportional cutting algorithm and the golden ratio used by the ancient Greek mathematicians. The company brings together design and art, gathers avant-garde designers and Red Dot and iF design award winners from Germany, Italy, and Switzerland and uses design as a medium to make a cozy “HOME” out of systems furniture and mobile furniture.

 

In the first ever in-depth cross-sector cooperation with PWG, Royana uses sintered stone and applies the aesthetics of “HOME” in the creation of the new EONA limited edition, which enriches the application of material technology in multiple scenarios of public space.   

 

EONA Table

EONA is a modular product with a broad spectrum of design language. It was designed by Thinking Works Design Studio in collaboration with Simon Duff. A framework made of 100% recycled aluminum and a top that allows flexibility and diversity in the choice of materials contribute the elegant lines and convenient space usage. The widely spaced legs can be realized by adjusting the structure during assembly.

Simon Duff

Design concept: “Everything Old Is New Again - EONA”

 

PWG and Royana teamed up to launch a limited number of EONA tables with innovative sintered stone surfaces in 2020. Royana’s advanced sintered stone processing technology complements the original painted wood surfaces, glass surfaces and other surface materials with sintered stone surfaces. Excellent design and diverse surface materials extend the application of EONA tables from meeting rooms to restaurants and other spaces.

 

Since its inception in 1977, Sitland has been a synonym for premium Italian chairs. The company has cultivated exceptional know-how in the manufacturing of upholstered furniture over the past four decades and more, highlights of which lie in the subtle details of hand sewing and stitching and also embody a century-old legacy of exquisite craftsmanship. On the strength of an efficient design and R & D team, Sitland has provided global customers with authentic Italian products that represent Italian craftsmanship from design concept throughout industrial manufacturing.  

 

Sitland has kept consolidating its strength in product R & D and cutting-edge technologies, which also posed tremendous technological challenges to the company. Sitland’s products represent a perfect melding of aesthetics with functionality and incorporate ergonomic design for optimum user experience.

 

Milos Chair

 

Milos chair features smoothly elegant lines and sophisticated mechanical structure that epitomize the wonders of Italian craftsmanship. The swivel mechanism with return is convenient for use at meeting rooms and leisure areas and also as a guest & reception chair.

 

Vitra is a world-renowned designer furniture and home accessories brand.

Every work of Vitra is a perfect combo of exquisite craftsmanship and marvelous creativity of internationally renowned furniture designers. The ultimate goal of Vitra is to develop and manufacture practical and iconic designer furniture and home decorations. The first and foremost consideration of Vitra is durability of materials, structure, and aesthetics.

 

To Vitra designers are more than contracting parties. They are regarded as brilliant creators, who come from all over the world and share Vitra’s lofty aspirations. Mutual trust is at the core throughout the product R & D process. A serious collaborative effort is the combination of freedom of expression in art, product technology, and expertise.    

 

Slow chair & Ottoman

This slow chair was designed by Ronan and Erwan Bouroullec in 2006. The replacement of the traditional bulky backrest with transparent mesh gives the chair a more elegant look, reduces the weight, and delivers superior comfort.

Ronan＆Erwan Bouroullec

 

The Bouroullec brothers first cooperated with Vitra in the development of Joyn, an office furniture system, during 2000 and 2002. They worked with Vitra even more closely afterwards and contributed a lot to the brand growth.   

 

Petit repos chair

 

Petit Repos chair is a design work of Antonio Citterio and a member of the Pepos collection. It brings together superior comfort and compact lines to provide relaxing seating for a variety of leisure spaces.

 

Antonio Citterio

 

Antonio Citterio was born in Italy in 1950. He founded his studio in 1972 and received a degree in architecture from the Politecnico di Milano in 1975. The many awards he has garnered include two Compasso d'Oro awards in 1987 and 1995, respectively. From 2006 to 2016, Antonio Citterio had been a college professor. He was named to the Royal Designer for Industry by the Royal Society for the Encouragement of Arts, Manufacturers & Commerce of London in 2008.  

 

Prouve fauteuil de salon lounge

Fauteuil de Salon lounge designed by Jean Prouve is an example of classic aesthetics. The simple design suits a variety of spaces.

Jean Prouve

 

Fauteuil de Salon lounge has a thick backrest and seat made of first-rate cushions covered with wool fabrics. The steel frame gives the lounge chair an industrial vibe. The armrests decorated with oak wood have a smooth, soft feel. The slightly inclined backrest improves the ergonomic design.

 

Jean Prouvé has created a lot of classic furniture works over the past several decades. His works are wide-ranging, including important architectural projects in Paris, letter opener, door and window accessories, lights, homeware and curtain wall.   

 

Working closely with the Prouvé family, Vitra reproduced this masterpiece in 2002.  

 

CITSOL is an avant-garde British furniture brand founded in London in 2016. Since its inception, the brand has attached great importance to the Asian market, understood well the needs of young consumers in China and applied an international perspective in guiding the reform and iteration in the Chinese furniture market segments. The task chair CITSOL developed based on the latest advances in ergonomics research is ideal for the emerging Internet and high-tech companies.

CITSOL’s products represent a balance among design, quality, and price. On the strength of a successful brand positioning in the global markets, long-term partnership with international brand OEMs and active cooperation with the local young designers, CITSOL has launched a full range of furniture products that suit workplaces, meeting rooms, training and social interchange and meet the requirements of various design styles and functions.

 

RICCO sofa

 

With flexible working becoming increasingly common, office workers find themselves shifting from one office space to another frequently. The RICCO sofa creates a pleasant, refreshing, space that suits a break, office work, multi-person communication and collaboration. The lucid lines coupled with rich colors break the dullness of a regularly visited office space and provide more possibility for effective work.

 

RICCO’s modular design works like DNA molecules constantly splitting, editing and reorganizing to reach a new form of balance in the dynamic state. The sequence of interior and exterior, individuality and collectivity, divergence and concentration, isolation and regularity, is a source of inspiration for RICCO.

Peng Chunv

 

Ricco chair was designed by Peng Chunv, a young designer who graduated from the Department of Furniture Design of the Central Academy of Fine Arts. Peng has been engaged in office furniture design since graduation and has maintained curiosity and sensitivity about novel things.

In an era when everyone is used to sharing and spreading stories and information, information communication and creativity have posed higher and higher requirements for space. People begin to say No to the ordinary, dull office space and seek for a change. Peng attempts to make such a change happen through his design, which represents his pursuit of the harmony among space, product and people and the balance between design and craftsmanship.

 

Sinetica has been committed to creating innovative, emotional and personal office furniture, which is an integral part of the traditional Italian design culture and is the result of Sinetica’s extensive experience in adapting to various changes and evolution in office furniture design.

Sinetica and Sitland are both affiliated to MIG, an Italian corporation that has been growing from strength to strength and has been reputed for exceptional know-how in civil, office and upholstered furniture, industrial design and plastic products R & D and manufacturing.

 

Sinetica has customer bases in 94 countries. Products designed and manufactured by Sinetica are a perfect melding of comfort, practicality with design and suit a variety of office and social spaces. The company has been innovating in the forefront of new materials, new processing technology and new form creation. Through cooperation with world-renowned designers, Sinetica has sped up the transition from design concepts to manufacturing of new products. Quality assurance is not a sales strategy for Sinetica, but a mindset and way of existence.  

 

We Meet Riunione Screen

WE MEET is a modular, multifunctional system based on modular office design. It is an ideal choice for any space that needs to be partitioned.

 

As a perfect replacement for the traditional screen and partition, We Meet is equipped with a flexible design that allows users to add other accessories such as seats and display screens to suit various spaces.  

 

Paolo Mantero

 

We Meet Riunione Screen was designed by Paolo Mantero.

 

Paolo Mantero started his career as an architect and designer in April 2016, since when he has worked with a variety of Italian brands and has introduced new concepts to office furnishings.  

On the strength of his rich experience in architecture and design, Paolo Mantero joined Sinetica Industries and developed new products for the company’s office furniture, home furniture and hotel furniture markets. Together with the Sinetica Stand at Orgatec 2016, Paolo Mantero demonstrated the new positioning of this dynamic brand in the international market.

 

Paolo Mantero studied architecture at the University of Genoa. His teacher was Mario Botta. He got his first job at Renzo Piano, after which he designed corporate images and product design for companies. He moved to Milan in 1995 and joined Progetto CMR and Luigi Giffone in spatial planning and interior design projects for a number of international companies and institutions such as Honeywell and Canon.

 

CASSINA is one of the most prestigious furniture brands in Italy. Its exploration and innovation in furniture design date back to 1927. CASSINA is best known for the creation of brand new designs through innovative integration of advanced technology with traditional craftsmanship.  

The company is known for classic modernism designs contributed by a myriad of celebrity designers working for it. Over the past century, CASSINA has created one masterpiece after another in interior design and furniture design with novel design concepts and refined aesthetics.   

 

CASSINA unveiled the CASSINA PRO office and commercial furniture collection in 2021, which integrated the abundant product resources of the existing categories, enriched the functionality, increased the convenience of office work and combined with an element of electronic technologies and new, optional commercial fabrics to better meet the requirements of the modern office space. The product reached the highest level in the industry in terms of durability and flame retardancy. The collection has passed tests of GREENGARD and other tests related with public space environmental compliance and sustainability.

PWG, a global leader in office furniture distribution and service, is the exclusive distributor of the CASSINA PRO collection, with which PWG provides the Chinese customers with a new choice of high-end products that bring together design and functionality.

 

LC2 Chair

LC2 chair is the most iconic product of the LC collection.

 

Its designer was Le Corbusier, the “Father of Architectural Functionalism” and an avant-garde architect amidst prevailing classism.

Le Corbusier

 

Launched in 1928, the LC2 chair has been an epitome of modern architecture and a synonym for style, rationality and superiority. It has remained one of a kind till this day. Le Corbusier invented the tubular steel frame that is in line with modern architecture and is a timeless classic in the history of design. The LC2 chair has become the prototype of many modern chairs. The debut of LC2 chair amidst prevailing classism brought fundamental changes to sofa aesthetics and gave rise to new sofa forms. The bold uncovered steel framework was not made in one piece but was composed of five squares, looking like a piece of bean curd surrounded by lines and frames. The simple structure, however, imparts luxury and style, brings together aesthetics and functionality, and presents a unique, avant-garde look.

 

In 1965, Fondation Le Corbusier and Cassina entered into an exclusive license agreement for the manufacturing and distribution of the LC collection. Over the past century, the LC2 chair has remained one of the favorites of many businessmen, designers and architects.  

 

LC10-P Rectangular Low Table

LC10 low table is a classic work in the LC collection, the modern style of which has never faded in spite of the vicissitudes of a century. This simple yet extraordinary work was jointly designed by famous designers Le Corbusier, Pierre Jeanneret and Charlotte Perriand.

Capital Complex LOUNGE

The Chandigarh Chair was the most popular work in 2020. It was designed by the famous Swiss architect Pierre Jeanneret.

Pierre Jeanneret

 

In the 1950s, Pierre Jeanneret and Le Corbusier were invited by the Indian government to renovate the city Chandigarh and design an ensemble of furniture.

 

Capital Complex was meant to “provide a chair for the citizens of Chandigarh”. No sooner had the chair been rolled out in the 1950s than it was put into mass production. In the next decades, it has remained popular for its modernist look. The Chandigarh chair has become one of the most sought-after items among collectors and auction houses and also one of the most treasured items at the most luxury residences around the world.  

 

Pierre Jeanneret was born in Geneva. He was a gifted painter, artist and architect at a young age. The influence of Le Corbusier, his cousin and lifetime mentor, is evident on him. Although he has worked with Le Corbusier on a lot of projects, he has kept a low-profile and been humble, which is mirrored by his modest and smoothly elegant designs.

 

The Chandigarh Chair not only adds radiance to a space but also strikes a balance between tradition and modernity, the old and the new, for which it has become the favorite woven rattan wooden chair of designers and furniture collectors. Since the 1950s, the Chandigarh Chair has synthesized tradition and modernity in line with the principles of Bauhaus. Embodying the connection between the past, present and future of the design, the Chandigarh Chair has remained popular till today.   

 

Utrecht ARMCHAIR

637 Utrecht Armchair was designed by noted Dutch architect and industrial designer Gerrit Thomas Rietveld for Cassina in 1935.

Gerrit Thomas Rietveld

 

The name of the chair was inspired by the designer’s hometown – Utrecht, the Netherlands. The novel appearance design created a stir then and still looks chic today.

 

As one of the principal members of the Dutch artistic movement - De Stijl, Gerrit has created many "revolutionary" designs. The Rietveld Schröder House he designed was put on the United Nations World Heritage List in 2000.

 

This armchair does not have the typical legs of a regular chair. Its iconic contour is composed of two L-shaped armrests embracing a slightly inclined back seat. Each part of the work is spacious. The overall structure is a little bit rigid but incomparably elegant and ergonomic.

 

Gerrit ingeniously applied architectural design concepts in the creation of this chair. The strong visual impact, geometrical elements and bright colors break free from any conventional styles and suit almost all kinds of spatial arrangement.