PWG | An Overview of the Works and Designers of the Exhibitors at Design Shanghai 2021 (Part 2)

Date:06. 28 / 2021

Author:PWG

On the occasion of Design Shanghai 2021, which is scheduled to take place at Shanghai World Expo Exhibition & Convention Center from June 3 to 6, PWG will team up with top international brands to create a “Chic Space For Z Generation”.


Founded in 1925, KN is one of the largest office furniture suppliers in Germany. It is headquartered in Karben in northern Germany, where it also has a manufacturing base. The company has 900 employees and specializes in the manufacturing of office furniture, seating and soft furnishings, which constitute an important part of the global office furniture market.

An independent supply chain system and a high degree of vertical integration enable maximum flexibility and allow KN’s China unit to optimally meet the needs of the Chinese businesses. KN not only strives to be a modern office furniture solutions provider but also a space design consultancy. It offers constructive suggestions for clients to help them adjust the existing office environment to adapt to the growing business. In the process it leverages the latest advances in space design research to develop effective office furniture solutions aligned with clients’ corporate structure, workflow and culture.  

 

AURAY CHAIR

AURAY catches the eye instantly with its elegant lines of aluminum structure and metallic luster, which are full of contemporary flair and subtle details.

 

AURAY combines high-quality synchronous mechanism with a chic and unique look composed of such elements as exquisite seat base, embedded leather armrest pads and topographic backrest padding with an integrated headrest. Each AURAY is hand-crafted and extensively tested before it leaves the factory. The high manufacturing precision should be attributed to stringent requirements on each step of the manufacturing process. Precision craftsmanship ensures a harmonious blend of every detail, which constitutes a harmonious work of art. Each work of AURAY will be delivered only after its craftsman signs on it.  

 

Awards: 2018 German Design Award, 2018 Red Dot Design Awards, and 2018 Iconic Awards-Innovative Architecture  

 

TABLE A executive desk

TABLE.A is not exactly a conference table or an executive desk, as it is in perfect harmony with a variety of spaces.

 

The wing-shaped aluminum beams of TABLE.A provide a high degree of stability without sacrificing a bit of elegance or litheness. The pull-out tabletop neatly hides things that are not in use. The circular derivative tabletop greets visitors cordially. All in all, it is a very personalized item that suits a "non-defining space" very well.

 

Founder and art director of MOGG is the architect Nicola Galbiati, who has years of experience in furniture and design. Nicola Galbiati is skilled in framing art into a pragmatic view of business. Curiosity about the changes of the times motivates him to look forward and create artistic ensembles such as the MOGG collection.

MOGG first exhibited its works at the Milan Furniture Fair in 2012 and made a name for itself due to the characteristic exaggerated structure, wild imagination and multi-functionalism.   

 

Each work of MOGG can be used stand-alone or as part of an integrated system. Bright colors and distinctive details with emotions and meanings embodied in them are also the brand’s personality. Without too elaborate nor superfluous decorations, MOGG’s works give expression to the brand’s iconic naturalness.

 

THE DREAMERS

Dreamers is a coffee table made of walnut, ash and oak. It is composed of drawers and a black metal base. The idea of the creation is to highlight “that object which contains our dreams”, which is usually called “the dream into the drawers”.  

 

Uto Balmoral is the first virtual designer. The design concept of this product comes from the designer’s personal consideration.  

 

Uto Balmoral

 

With declared irony, this product was used by Uto Balmoral to redefine his design style, the central thread of which is the simple necessity to communicate.  

 

EMANUELE MAGINI SHELF

 

The EMANUELE MAGINI Shelf is a free-standing open container in black painted metal with transparent glass shelves. Characterized by simple and light clean lines, EMANUELE MAGINI Shelf is the perfect place to display objects or books and will look good in any space.

 

EMANUELE MAGINI

 

This work is named after its designer EMANUELE MAGINI, who graduated from the Department of Industrial Design of the Politecnico di Milano. EMANUELE MAGINI has worked for several architecture and design studios and participated in several Italian and international projects. He was presented the National Innovation Award by the President of the Italian Republic in 2013.

 

Velasca lighting & storage

 

Designed by Dainelli Studio, the Velasca is a floor/storage lamp with diffused light and storage shelfs.

 

Inspired by the famous Milanese tower Velasca, the Velasca lighting & storage is an elegant work with a streamlined design. Its warm, soothing light permeates through the surrounding space and creates shadowy shapes of the objects contained within.      

 

Marzia DainelliLeonardo

 

Dainelli Studio was founded in Milan in 2007 by designers and architects Leonardo and Marzia Dainelli. The studio provides interior design solutions for public and private spaces and works closely with internationally renowned furniture companies.  

 

GIUNONE SIDEBOARD

 

GIUNONE is an artistic sideboard lacquered in all colors. The cylindrical bases and the boxes above create a geometric effect and a strong visual impact, which also interpret the complementary relationship among the geometric elements.

 

Claudio Bitetti

 

The designer Claudio Bitetti was born in 1962 and graduated in Industrial Design from the Politecnico di Milano.

 

Dasè café table


Dasè is a coffee table, a lamp and a tray at once. Painted black or satin brass coupled with an elegant, lithe design can be ideally combined with sofas or armchairs.

Idelfonso Colombo

 

The designer Idelfonso Colombo graduated with a degree in Industrial Design from the Politecnico di Milano. He received the illyoga award at the competition for designers “Young and Design”.  

 

Since the inception in 1991, B-Line has been remaking the design classics of the 1960s and 1970s such as the works of Italian designs Joe Colombo and Rodolfo Bonetto and Japanese designer Kazuhide Takahama.

In the process of inheriting and remaking the masterpieces, B-Line pays particular attention to furniture works that use the simplest lines to create the most aesthetic design. Unlike the typical Italian furniture that is often associated with luxury and extravagance, B-Line’s works are mostly made of plastics, metal, cloth, wood and other simple materials which, however, allow greater flexibility and creativity. Joe Colombo, one of the most visionary Italian designers and a pioneer of the Space Age, was skilled in this style and contributed a lot of popular products to B-Line.

 

Boby Trolley

Boby Trolley is a milestone of the design history. Launched in 1970, it was awarded first prize at SMAU in 1971 and is part of the permanent collection of both MoMA and the “Triennale” in Milan. The blend of function and intricate details makes Boby Trolley a design classic and also a popular storage trolley at home, office and even in the medical sector.   

 

Boby was originally designed to meet the needs of a draftsman. It is equipped with injection-moulded ABS plastic components such as integrated rotating drawers, built-in trays and open storage shelves, which allow for a stylish modular storage solution. The three casters guarantee full mobility. This trolley is available in multiple colors.

 

Joe Colombo

 

Joe Colombo used a series of exquisitely proportioned arcs to replace common squares with charming curves that help soften Boby’s appearance. Plastics is the optimum choice for economic production of Boby and is also a reason why the product is widely used in different sectors.  

ANKER was founded in Germany in 1854. It is a world-renowned specialist in high-end woven carpets.

 

ANKER’s long history of 167 years spans from the earlier period of the Industrial Revolution throughout the era of technological innovation today. With products 100% made in Germany, each fiber of ANKER’s carpets is a demonstration of the company’s creativity.  

ANKER has a long tradition in technology development and design innovation. Creative interaction among its product developers, designers and external teams allows the company to keep introducing new ideas into carpet design.

 

Having cooperated with internationally renowned architects and interior designers, ANKER has designed and manufactured premium woven carpets with distinguished color schemes and design approaches, which have won the company a lot of international design awards. ANKER’s products have been widely used in offices, hotels, public utilities, luxury cars and civil aviation, etc.

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